Eze, a Nigerian start-up launched in 2020 by David Iya and Joshua Nzewi, operates a dynamic wholesale e-commerce marketplace specializing in new and used smartphones, laptops, and other electronics. By 2023, this trailblazing company had already raised an impressive $3.7 million. The market for refurbished and used smartphones is booming, projected to reach $143.8 billion by 2031, with Nigeria alone importing $2.3 billion worth of smartphones between 2019 and 2021, according to Techpoint Africa.
Despite the vast potential, the wholesale process for buying and selling these devices remains cumbersome and outdated, particularly in emerging markets. Eze is on a mission to revolutionize this space by offering seamless access to quality electronics globally through its digital platform. This platform efficiently connects brands, wholesalers, retailers, and buyers, ensuring high-quality devices are within easy reach.
While Nigeria remains its largest market, Eze has expanded its footprint to 50 countries, including the US, UK, and South Africa. Since its inception, the company has sold 500,000 devices with a remarkably low default rate of 1%. Eze’s exceptional growth, which has surged by over 300% year-over-year, generating $50 million in annual gross merchandise value, can be attributed to innovative features like multi-currency support and stringent physical inspections of all devices before listing.
留言